INSTAGRAM IS BUILDING AN APP EXCLUSIVELY FOR SHOPPING.
Instagram is working on a new app dedicated to shopping. The app, which could be called IG Shopping, will allow users to browse the collections of the following accounts and purchase products directly within the app.
Four out of five Instagram subscribers follow at least one company. Creating an app would allow you to place an increasingly popular activity on Instagram in a specific app. The aim of course is to increase revenue opportunities at the same time.
NEW TOOLS FOR COMPANIES
Most online businesses already need an Instagram account and some already sell tools to Instagram advertisers.
Four Sixty, for example, offers companies assistance in creating photo galleries, content moderation, scheduling and other services. Shopify’s app store contains dozens of plug-ins related to the promotion and management of Instagram-based activities.
A NEW FEATURE TO BUY PRODUCTS
Instagram started testing a shopping feature in November 2016 and released it more widely in March of last year. Companies can tag posts with individual products, allowing users to shop directly from photos. The company is now testing a feature that allows users to buy directly from stories published by users.
Unique Studio’s Instagram website: https://www.instagram.com/uniquestudiosocial/?hl=it