The LinkedIn strategy was developed before the entry into force of the Gdpr.
Objective: to increase the membership base.
The Irish Data Protection Commission (Dpc) has produced a report which shows that LinkedIn, before the entry into force of the Gdpr in Europe, has used the data of 18 million users in an opaque way.
The Dpc in the report stated that:
The complaint was finally settled amicably with LinkedIn, which implemented a series of immediate actions to stop processing user data for the purposes that gave rise to the complaint.
But the Irish Commission did not want to stop at this resolution. After further investigation, he discovered that LinkedIn was using its algorithms to create professional networks to suggest to future users. The aim was to help users overcome the obstacle of creating these networks from scratch.
Unique Studio’s Linkedin website: https://www.linkedin.com/company/uniquestudioagency/